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When writing for the internet, whether it is creating quality web content, a newsletter or anything else, there are some tips you need to know in order to ensure that you are writing attention grabbing articles that will be seen as well as read.
Always use short paragraphs. People who surf the internet like to read in small chunks. This will leave a lot of white space but that is the key to really grabbing your readers attention on the internet.
Asks questions that your reader will want to read on to find out the answer to. This keeps your reader interested and their attention focused on your article.
Be sure you put a bit of thought into your heading or title. The heading or title is the first thing your readers are going to look at and you want to ensure that it grabs their attention from the start. If it's not attention grabbing and interesting, your article is less likely to be read.
Be sure to research your article and use facts instead of opinions. This means targeting your article to a specific market or topic and sticking to it. Focus on one topic and you will have more success in gaining readership.
Keeping these tips in mind as you write your article will help to ensure your internet readership and help your writing craft to really stand out among the crowd.
"Asks questions that your reader will want to read on to find out the answer to."
The rest of these paragraphs are written in the imperative, to this one might be better written as:
"Ask questions that your reader will want to read on to find out the answer to. "
This is good general information, but I would have liked to have seen some information on what should be included in the first papagraph in order to snag the reader with: who, what, when, why, where, and how. I would also liked for you to mention the importance of subtitles and keywords. Your first paragraph, for instance, is pretty bland. You could pitch it completely and start with the second without losing anything of importance. This should never be the case with web writing. Start strong, no throat-clearing at the beginning. You have maybe 15 seconds to catch someone's interest and the title isn't all that has to be compelling.
Your recommendation that the article should ask questions in order to keep the reader with you is a good one though, and something I haven't done much. Thanks for the idea.