Writer Memo: April 24, 2006

Words For Writers

Sell Yourself: When applying for jobs on the job board, make sure you include links to published articles, or source documents that you've written about in the niche topic you're applying for. Include URLs to specific online articles with your application.

If you're interested in the topic but have no previous written work to document, provide examples of tip ideas that you would write about, and why it's important for the consumer.

Tip of the Week:
From the Running Tip Site, Authored by Malcolm Smith
Tip: Choosing the Right Running Shoe
Different running shoes are designed for different biomechanical needs, and matching a shoe to your needs can be a little intimidating at first. That's where the “shoe finder” comes in. A running shoe finder is simply a system that helps you select a type of shoe that best fits your body's needs and your style of running. An online search will reveal many options. Shoe finders from magazines are generally the least biased. Large retailers come next – though they only list the shoes they carry. Manufacturers only list their own shoes, so their finders are of limited help. To use the finder, enter answers to a few simple questions (sex, weight, etc.), and the finder will return (usually) several shoes of the type best suited for you. Make a note of the models the finder suggests. Try several finders, and note which shoes are recommended time and again. Finally, visit a good running shoe dealer, and try on as many of the recommended models as possible. Jog around the store in each one that fits well, and select the model that's most comfortable.

Editor Notes: The keyword phrase specified in this tip is "running shoe finder" and the writer used variations of the phrase throughout the tip, without compromising the tips value to the consumer. As a result, the company moved their ranking up to the No. 6 slot in Google for this searched phrase.